Conch

In early 2025, Mr. Wasala Imanka, a long-time client of Das Design Studio, approached us with a new vision: to create a complete Conch Supermarket Branding Design from scratch. With no moodboard, no brand guidelines, and no references—just a single name—we were handed full creative freedom to bring this brand to life. The challenge was clear: we needed to turn one word, “Conch,” into a strong, memorable brand identity that would stand out in a competitive retail market. It had to reflect freshness, trust, and quality while resonating with a culturally diverse audience. This wasn’t just a logo job—it was the birth of a full supermarket identity, anchored in story, color, symbolism, and visual clarity.

Our first step in crafting the Conch Supermarket Branding Design was to understand the symbolic value behind the word. The conch shell, or Shankha, holds deep cultural meaning in South Asia—associated with purity, clarity, and positive beginnings. That symbolism gave the brand emotional weight. We translated that meaning into a clean, modern logo: a stylized conch shell rendered in warm golden yellow (#FDC010), balanced by a deep green background (#06553F) to represent nature, health, and trust. Bold white typography spells out “CONCH,” with the tagline “The Sound of Better Shopping” anchoring the identity in both symbolism and retail function. The design system extended into staff uniforms, packaging concepts, and signage—ensuring consistency across every customer-facing touchpoint.

The final Conch Supermarket Branding Design was a perfect fusion of cultural relevance and contemporary simplicity. Mr. Imanka was thrilled with the result, praising its visual strength and storytelling. The identity has been rolled out across uniforms, signage, promotional materials, and social media, helping the brand establish instant credibility and visual cohesion. This project is now one of the standout case studies in our portfolio—showing how a minimal brief can evolve into a powerful, complete design system. It’s a strong example of how Das Design Studio transforms simple ideas into bold, strategic identities that connect with both clients and customers.