The Challenge
Mr. Wasala Imanka approached Das Design Studio to create a logo for his new bakery business, Bread Oven. His request was simple yet specific: a round and iconic logo that could communicate the essence of his traditional bakery, which uses firewood ovens instead of electric ones. The brand offered a wide product range beyond just bread, making it difficult to represent the bakery with a single product-based icon.
The Approach
We began by crafting a typography-based logo to keep the design versatile and timeless. A fire flame icon was integrated above the letter “R” in “Bread” to symbolize the firewood oven baking method, reflecting the old-school baking techniques of Sri Lankan village bakeries. To further enhance brand recall and communicate freshness, we incorporated taglines such as “Best in Town”, “It’s Fresh”, “Sweet”, and “Yummy” around the logo’s circular badge. The result is a mark that is both modern and rooted in tradition.
Once the logo was finalized, we extended the branding by designing a range of packaging labels for their unique, Sri Lankan-only bakery products—ensuring each design upheld the authenticity and warmth of the brand.
The Outcome
The client was thrilled with the outcome and appreciated how the final logo blended local tradition with professional design aesthetics. The logo’s clear identity made it easy to roll out across packaging, storefronts, and social media. The strong brand presence helped position Bread Oven as a standout in the local baked goods market.
