The Challenge
When Sihala PVT Ltd approached us with an urgent request for their new food brand, they had a bold vision but a very tight timeline. They wanted a brand identity that represents authentic Sri Lankan flavors, including a logo and 60 product labels, all to be completed in just 4 days. Their sketch already had emotional value, so our challenge was to refine it into a professional design while maintaining the soul of Sri Lankan culture. From typography to symbolism, every detail needed to connect with the Sinhala-speaking audience and reflect local authenticity. This is where our expertise in Curry Sri Lanka branding came into play.
The Approach
Our first step was the logo design. We refined the initial concept into a symbol that merged tradition with modern appeal. The logo features the Sinhala word “කරි” (Curry) shaped like a spoon, symbolizing the essence of food and flavor. Above it, the outline of Sri Lanka’s map was seamlessly integrated, making the brand unmistakably local. We also added the tagline “Made in Sri Lanka”, emphasizing authenticity and trust.
Next came the packaging design process. With 60 product labels to create, organization was crucial. We developed a color-coded system to make products easy to identify on supermarket shelves:
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Purple for Brine Items
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Yellow for Chutney Paste
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Black for Chutney Sambal
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Blue for Pre-cooked Curry Range
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Orange for Spice Mixes
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Green for Pickles
Each label was designed with food illustrations and vibrant visuals, ensuring consistency across the range while appealing to both modern consumers and traditional Sri Lankan households.
To support search engine visibility, all product images were optimized with alt text containing “Curry Sri Lanka branding”, ensuring better discoverability online.
The Outcome
Despite the tight deadline, we successfully delivered a cohesive brand identity within 4 days. The final logo and labels not only uplifted the client’s sketch but also gave the brand a professional, shelf-ready look. Today, Curry Sri Lanka products proudly appear in supermarkets and local stores across the country, instantly recognizable thanks to their strong branding.
The client’s satisfaction reflected in their words: “Das Design Studio turned our vision into reality, making Curry Sri Lanka a trusted brand that consumers connect with.”
This project demonstrates how strategic logo design and packaging design can elevate a brand from concept to consumer trust in record time.
Why This Project Stands Out
At Das Design Studio, we specialize in creating brand identities that balance creativity and cultural authenticity. The Curry Sri Lanka branding project is proof that even under strict deadlines, our team can deliver designs that are meaningful, market-ready, and memorable.
If you’re a business owner looking for branding, logo design, or packaging design, check out our Branding Services and Packaging Design Solutions.
For inspiration on Sri Lankan food culture, see this guide on Sri Lankan cuisine.
