Mango Mania

Industry Beverage

Location Maharashtra, India

Services Branding & Logo Design

Mango Mania logo design with mango-shaped negative spaces

The Challenge

A client from Maharashtra, India approached Das Design Studio with a tropical mission: to create a minimalist, memorable logo for their mango nectar brand – Mango Mania. The ask was simple but sharp – design a white logo that instantly communicates the brand’s identity, stands out on bright yellow glass juice bottles, and remains bold yet clean.

The Approach

Our team focused on strong visual storytelling by combining playful typography with a clever concept. The brand name “mango mania” was set in lowercase bold letters for a casual, fun, and approachable tone. We elevated the design by transforming the negative spaces in every “a” into a mango silhouette — instantly linking the logo to the product without using any actual fruit illustrations.

This simple tweak added character and brand recall, making the logo unique and rooted in meaning. Once approved, we extended this concept into a product label design for the 500ml mango nectar glass bottles, ensuring consistent brand identity across all customer touchpoints.

The Outcome

The client was thrilled — not only did the branding meet the minimalist brief, but it also delighted them with the creative mango-shaped “a”s. The logo now proudly sits on every bottle of Mango Mania tropical nectar, radiating freshness and authenticity straight from the shelf.

  • Mango Mania juice bottle label design for tropical mango nectar
  • Mango Mania juice bottle label design for tropical mango nectar
  • Mango Mania juice bottle label design for tropical mango nectar
  • Mango Mania juice bottle label design for tropical mango nectar

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